This post probably contains affiliate links, to items I am in love with, and I am confident you will too! For any health advice I give on nutrition and wieghtloss, make sure you check with your doctor, as I am not a health professional. I am just a mama with lots of health and fitness knowledge and experience.

I finally created my branding guidelines for my blog. Actually getting to branding the blog will be another story, but I’m almost there. I did it all myself. Now, I do have experience in graphic design and a background in web design, but I was never a branding person. I designed and created marketing materials, email campaigns and more, based off of an already-established brand most of the time. In order to brand my own blog, I needed to do some research on the most up-to-date guidelines and advice. Then, I realized that if I needed brand guidelines for my blog, and I could do it myself, I could help other bloggers as well! So, stay tuned for a freebie coming to the blog soon. Think straight forward branding template and branding guide that explains what things like “sub marks” are, while also helping you understand what the purpose of different fonts are. So, check out this list of branding resources that will help you and are FREE! Let’s face it, us newbie bloggers don’t have a marketing budget yet, but we need to look like we do!

Let’s Start Your Blog and Make Money Now By Doing What I Should’ve Done

How I Got My First Viral Pin

How I Went From 0-60 Email Subscribers In Two Days

The Best Free Branding Resources for Bloggers:

Let’s start with a VISION:

Brand Vision: What is it and Why You Need One by Devan Danielle



I will never give away, trade or sell your email address. You can unsubscribe at any time.

6 Common Mistakes DIY Designers Make With Their Branding + Simple Solutions by Gillean Tracey

Next, choosing FONTS:

How to Choose the Best Fonts For Your Blog and Graphics by Love The Here and Now
I didn’t know Wordmark even existed and I love it!!

How to Choose the Best Font Pairing For Your Brand by Mariah Halthoff


6 Key Color Personalities by Wonderland Graphic Design

How to Choose the Perfect Color Scheme For Your Brand by Night Owl Studio

THE 60-30-10 RULE

This is the design secret that nobody is telling you but I’ll share it with you because you’re awesome! The 60-30-10 Rule is a design tool to help keep colors balanced. The idea is to use your primary color 60%, use your secondary color 30% and use your accent color 10%. This rule is a great guide to make sure you aren’t overusing a color and overwhelming your audience. Take a look at how I use the 60-30-10 rule and remember to play around with your accent color. Your accent color can be something more playful like a texture or pattern because it is used minimally and strategically.

How to Choose a Colour Scheme When You’re Not A Designer by White Corner Creative

Creating a LOGO and VARIATIONS:

Everything You Need To Know About Logo Files, Variations & Their Uses + Free Cheat Sheet by Tarragon Studios

How to Design Your Own Logo For Free by Holly Casto (video!)

Choosing PATTERNS and STYLE:

How to Use A Brand Style Guide by Hoot Design Company

How Pinterest Can Help You Build an Irresistible Brand by Dish It Out Social

Those are the best free resources that I found while branding my blog. It took some time and work. It is really difficult to brand something for yourself because you have so many emotions and feelings connected to your blog. It really does pay off to have a professional do your branding at some point, when your readership is larger and your income permits it. In the short term, you can do it yourself. Re-branding down the road with a larger company is also a great way to gain traffic. You build up a countdown to your re-launch, make it a live event and use it as a means to gain momentum and signify your growth. For now, if you are just starting, you want to look professional to pull people in.


I have a very specialized program for postpartum mamas looking to heal, nourish and regain their strength. I really struggled healing after my first child, and even went through pelvic floor physical therapy for weeks to manage scar tissue that developed from tearing. I have experience studying nutrition, physical therapy and I taught Pilates, so I’ve put together a program I wish I would’ve followed from the beginning.

A program that first heals your body through specialized movements and nourishing foods. Foods are so essential to your body finding the nutrients it needs to put itself back together again. Your postpartum body needs special care in the first 4-6 weeks where you focus on regaining strength and properly fueling your body for breastfeeding.

Here is what one mama emailed me on the program:

“I absolutely love the program! Just got finished with workout 4 and I’m dying😂 I can only do these 2x thru and my second round is pretty funny to see I’m sure😉! I will work up to 3x:-) By the way, your little boy angel in the videos is too precious and makes me smile! My boys have been doing these with me as well🙌🏼!

The information and the eating plan are both fantastic. I was so happy to hear that great waynof calorie counting when nursing! I have gotten my 3 day average and now I’m going to reduce by 100 calories today! Thanks so much!!
I haven’t had a chance to recommend to postpartum moms yet but I will soon!! 😘

This program then moves you into gaining physical fitness back. I will never forget the first time I tried to go for a run around 12 weeks postpartum after my first baby. I didn’t do any strength work, so I was literally jelly. I had lost all my extra fat and my previous muscle. So depressing. I was barely able to start gaining it back before I got pregnant and sick again with my second. I’ve learned so much on maintaining muscle postpartum through a unique diet and Pilates routines. I walk you through all of this too!

Lastly, I take you into a workout program to combine with a meal plan to help you lose the baby weight, not your milk!! !

Enroll in the course before the price goes up after July 4th!

I created this program to be affordable and realistic for new mams!


  1. This is an incredible post – packed with so much necessary information.

    I didn’t even know about a 1/10th of these things.

    So thank you, thank you!

    • Katie Pickett Reply

      So glad it helped you too! I really needed all that information too, and I still haven’t finished branding my blog. I’ve been too focused on writing, but I figure I’ll get there at some point right?!

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