As a new blogger, I am basically doing a trial-and-error method when it comes to getting my content out to readers. I actually love writing on all things motherhood and lifestyle, and taking the photos is another passion of mine, but it’s not that fun when no one knows or reads because they don’t know you exist. So, I too am working to make my blog visible.
I haven’t taken the fast road to gaining views. I focused on building content, and my Instagram first. Instagram is a revenue source and business all on its own, so I’ve been over there working with brands and connecting with more and more people on that platform. If you are looking to build your Instagram, and learn how to take better photos, you can check out these posts, or see if my eBook is a right fit for you!
The Viral Pin:
The pin that went viral was this one. It took off one day, and now its been saved to over 4,000 boards. That’s really a lot for me just adding all my blogs to Pinterest a couple months ago, and this particular pin was added about on month before it gained heavy traffic. It is still bringing in most of my views, and I can count on it to get re-pinned over and over.
My Manual Pinning Method:
I rarely buy much concerning my blog. I’m very reluctant to buy courses and eBooks because I’m scared I’m going to buy something I already know. Well, I finally bought a book called Pinteresting Strategies. I was having trouble generating the traffic I wanted from Pinterest, and I read a review of this book on another person’s blog, which I honestly can’t remember where it was now. But I did it, I just clicked buy, and I am so glad I did. From the review I read, I could sense there was information in this book that I didn’t and could use. I was right. Carly, over at Carly On A Purpose put together a strategy I’ve never seen (and I’ve read and devoured everything), and brought me the results I wanted. I literally got my first pin to go viral! When I woke up one day and saw I had 200 people to my site before 8:00 am, and I usually had maybe 20…I couldn’t believe it. Then, it kept going to 500, then 800…I hit a huge milestone for my blog, and I accredit everything I learned in her book. I’m very serious when I tell you its worth your time and money. She lays out everything from how many pins you need, how much time you need to spend, how many group boards you need to be a part of…its all very applicable. I read the book twice now, the first time I decided I needed to create better pins and hide some of my personal boards, so I took some time doing that, then went on to her strategies.
Audience Overview – Analytics link to screen shot of my analytics to show the increase! I bought the book beginning of March, and by the end of March I had a viral pin! You can also see how my traffic has dramatically increased in this post and this post.
Update: I’ve now had three more pins go viral in the last two months, as well as bought the Traffic Transformation book by Lena Grott. I talk all about that in this post: My Massive Traffic Boost: 6k to 40k Page views in Two Months
My links are affiliate links to this book, but I had no idea that was even an option when I bought the book! I emailed Carly directly, who immediately responded to me. I asked her if I could be a part of her affiliate program because I loved the book so much, and found that it was extremely helpful. She responded that anyone who purchases the book can be a part of the affiliate program, and directed me how to sign up.
I can not tell you enough that her strategy is unique, in-depth and detailed. You do need knowledge of Google Analytics to really help you understand what to do. That right there should tell you its worth your money. She really helps you look at which pins are the most successful and bringing in the most traffic, to help you build your unique strategy for your blog. If you still aren’t sure, sign up for her email list. I had signed up, then realized weeks later her emails were in my spam. She has some really great tips and Pinterest information she gives out for free in her emails too.
The manual pinning method in Carly’s book was like magic, but because we are moving, I took a red-eye flight the other day, and we are getting to a new state, I couldn’t keep up with the manual pinning. I went back to random pins, and my traffic started going down, so I figured I’d give BoardBooster a try. Having BoardBooster does help me keep some traction going, but on the days I do not do the manual pinning method, my traffic does drop. I also noticed that my traffic goes up when I am more active pinning authentically. Like when I am searching for recipes and pinning DIY pins. Keep that in mind when you are pinning your own content.
BoardBooster is fabulous for managing your traffic and keeping it steady, but I would say Carly’s book is the secret to figuring out how to spike your traffic. She dives into the analytics side of things, and she is a complete nerd for Pinterest.
If you know you don’t have time to spend on Pinterest and doing some analytical work, BoardBooster gives you 100 free pins to get you started. Then you can see if it helps you with your traffic. I do have to say, I was totally confused at first on how to set it up, so I had to dig around for some tutorials.
When I first started with Pinterest, and manually pinning, I didn’t think I would need Board Booster, but then it got really hard to keep track of what pins were going where.