Let’s Create An Irresistible and Fabulous Instagram Account
I wrote this book to really help beginners and bloggers create a feed that truly represents their brand or blog, radiates quality and creativity and is appealing to brands. At the time I wrote the book, I was getting close to 2k followers. That’s super small still, but I started working with brands when I was around 500 followers.
This book is not full of quick tricks to get you a massive following. There are lots of posts and books and courses to get you there. I don’t totally agree with follower numbers. I believe in a quality feed that is natural, clear and bright photos, authentic posts and personality.
In the book I talk about microinfluencers and the market outlook for us smaller accounts and bloggers.
I also give you my exact email correspondence with a brand for a paid post on Instagram. The email will show you what they said when they reached out to me, and how I negotiated my price.
I give you all my photo tricks, research on what colors and backgrounds do best, how to create a cohesive aesthetic and all my editing tricks.
Instagram is a tricky platform, but it is my favorite because I truly love taking photos. I go over exactly how I am in so many of my photos, but don’t use a photographer, as well as talk about some of the brands I’ve worked with.
Here are the chapters in the book:
1. PRETTY IN WHITE
2. LIGHT AND BRIGHT
3. SMILE AND GET IN THE PHOTO
4. PLAN YOUR PHOTO DAY
5. ESTABLISH A THEME
6. BLURRED BACKGROUNDS
7. GET ORGANIZED
8.CANDID IS KEY
– IN THIS CHAPTER: FOOL-PROOF EDITING ROUTINE
– INDOOR SET UP AND EDITING ROUTINE FOR PHOTOS AT NIGHT
9. BECOMING YOUR OWN PHOTOGRAPHER
10. INCREASING ENGAGEMENT AND FOLLOWERS
11. CONNECTING WITH BRANDS
12. PITCHING TO BRANDS
If you want to have better photos, so brands will immediately want their product to be in your feed, learn how to connect with brands, how to edit photos, what it means to be a microinfluencer and more, then grab the book! Take a look at some of my photos below for inspiration, and feel free to follow me on Instagram, so we can inspire each other!
If you aren’t sure, here’s the introduction to see if it’s something that will help you!
*this book may contain affiliate links
I decided to write this book to share my self-taught tips on creating an instagram
feed full of candid photos that capture moments in a way that resonates with people.
I am naturally obsessed with photos. I have an artistic side, which inspires me to
teach myself to create things. That being said, I am in no way professional. Aside
from the middle-school photography class with a dark room, I have no professional
photography knowledge and experience. I now have a Canon Rebel T6, but I mainly
stick to auto settings. I am here to explain the things I know. I’ve quickly reached
my first 1k followers on Instagram (as I edit this I am over 1800 now!) purely with a
quality feed. I don’t do massive follow attempts, over-engage or use giveaways to
boost my numbers. All of my followers like my feed and enjoy my photos, which are
the most valuable followers to have. I will go over your photo quality first, then dip
into engagement and following, followed by connecting with brands. I will talk
about Instagram pods, chat loops and Follow Fridays, show you an exact email
correspondence for a paid Instagram post, in addition to discuss Micro influencers.
By creating a feed that is consistent, high quality and authentic, your followers
aren’t followers, they are friends. These are people who connect with you and your
style. We all know life is not that pretty. Especially for me, as a mom of three little
ones. But, there is a challenge in capturing an authentic moment in a visually
appealing way, that is the essence of Instagram. We are storytellers through photos.
Not every photo needs to be pretty, but your overall brand needs to be unified and
attractive. With these tips, I can help you curate an aesthetically pleasing feed that is
irresistible and tells a story. These tips are also fabulous for new accounts who need
direction on how to take better photos, what kind of photos to take and more. I go
over the proven marketing stats behind what types of images bring in more
followers, and the methods I use to get these images. There’s a combination of
study, research and pure inspiration involved. Why is this important?
As a small account, the quality of your photos is your selling point. That is the main
reason brands will reach out to you (I get a lot of brands that find me!), or will be
interested in working with you once you reach out to them.
I was most excited when the marketing company for DockATot and Lorena Canals
Rugs reached out to me, because I love their products. I didn’t even have to email
them a pitch because they wanted to work with me, and at that point, I was still just
around 1k followers. I will talk about connecting with brands, how to pitch to them,
and when I accept free product, and when I charge. I believe that is a fairly unique
scenario to each account, but I’ve got an email correspondence in here that I sent to
a brand, so you can see exactly what I pitched to them. I also talk about the prices I
Our goal is to first create an aesthetic that is consistent, full of unique and
irresistible photos. Then, we work on engagement and building a following, while
also pitching to brands. I go over all of this, and how I’ve done it as a small account.
It is possible! There’s some important points about being on Instagram that I want
to remind you of, before you read through the tips.
One, you are on Instagram for a purpose. The purpose is to tell a story through
photos. It doesn’t matter what type of account you are: mom blogger, lifestyle
blogger, product-based business, design service – you need to present a professional
and clean feed to really attract the multitude of followers. Your story needs to have a
cohesive style, just like any book would have a writing style. This requires intention,
not just a quick snap, hashtag and post.
Two, If you want to up your game and curate a feed that is irresistible, while still
true to your unique brand, then you need to read these chapters with an open mind.
I encourage you to work on each chapter individually and find ways to accomplish
my suggestions. You may initially think, “that sounds too hard,” or “I don’t have
time for that,” but you want to stop, take a minute and think if there is a way you
can take my suggestion and turn it into something you CAN do. You have to be
willing to make changes to improve. That may be the biggest challenge you have,
but you can do it, and all your new followers will thank you.